Los Angeles: HBS Professor Anita Elberse Discusses Her Research and First Book

LSE alums and friends are invited to this HBS Association of Southern California presentation and book signing.

What’s behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James?

Anita Elberse, Harvard Business School’s expert on the entertainment industry and one of its most sought-after professors, will speak to us in USC’s beautiful Newman Hall about her research and groundbreaking book Blockbusters, which is available with a ticket purchase and will be available at the event.  Blockbusters covers why the future of popular culture—in film, television, music, publishing, and sports—will revolve around ever bigger bets on entertainment products.  Full of inside stories emerging from her unprecedented access to some of the world’s most successful entertainment brands, Elberse’s research reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape.  http://blockbusters-thebook.com/

Date and Time of Event:
October 24th, 2013 from 7:30pm until 9:30pm

  • Seating 7:30 - 7:50pm
  • Introduction and Presentation 7:50 - 8:30pm
  • Q&A 8:30 - 8:50pm
  • Cocktails, Reception & Book Signing 8:50 - 9:30pm


Location: This event will take place at Newman Hall at USC
Address: Newman Hall at USC’s Thornton School of Music, 3616 Trousdale Parkway Los Angeles, CA 90089

The main entrance is located on Child’s Way and can best be accessed via Entrance/Gate 2 (off Exposition and Pardee Way).

For Parking:  Entrance/Gate 3 (Parking Structure X by McCarthy Quad).

Click here for a map of the campus.

As you'll see on the map, Newman Hall (in RED box, south east on campus) is located across campus from the address you have in your invitation.


Cost:
HBS Alumni Members, ETC Members, HCSC:
$10 Attendance Only
$30 Attendance with Book

Non-Members:
$20 Attendance Only
$40 Attendance with Book

Biography:
Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.

An award-winning teacher and scholar, Professor Elberse develops and teaches a course on Strategic Marketing in Creative Industries, covering the businesses of entertainment, media, and sports, which ranks among the most sought-after courses in the School’s curriculum for MBA students. She is the faculty chair of a new executive education program on the entertainment business, and teaches in other short programs for executives. In her research, Professor Elberse primarily aims to understand what drives the success of products in the entertainment, media, sports, and other creative industries, and how firms can develop effective marketing strategies for such products. She is acclaimed for her work on digital-media strategies. Professor Elberse has conducted case studies on dozens of entertainment companies, personalities, and other entities.

Professor Elberse was promoted to full professor with tenure at age 38, making her one of the youngest female professors to achieve that honor in Harvard Business School's history.

Click here to register!

 
This is a HBS Association of Southern California event.

 



  Questions about the AFLSE LA chapter, contact chapter leaders Mansi Shah or Elizabth Botsford at losangeles@aflse.org.