Los Angeles: HBS Author Event
HBS Professor Mike Norton Author of the newly released Happy Money: The Science of Smarter Spending.
LSE alums and friends are invited to this Harvard Alumni Association author event.
Thursday, August 1st, 2013 at 7:00pm
Michael I. Norton is an Associate Professor of Business Administration in the Marketing Unit and Marvin Bower Fellow at the Harvard Business School. He holds a B.A. in Psychology and English from Williams College and a Ph.D. in Psychology from Princeton University. Prior to joining HBS, Professor Norton was a Fellow at the MIT Media Lab and MIT’s Sloan School of Management.
Registration: Visit www.hbsasc.org/article.html?aid=670
Happy Money: The Science of Smarter Spending, was recently released by Simon & Schuster. Coauthor Liz Dunn is not only brilliant, but also a shark attack survivor and new mom.The book provides five research-based principles designed to help people use their money in happier ways, whether they have a little or a lot of it. It’s packed with recent research and examples of the principles in action at companies from Google to Charmin, and ends with a discussion of how governments can encourage happier spending, too. Along the way, you’ll learn:
- why you would be just as happy driving a Ford Escort as a BMW
- why most residents of London have never visited Big Ben
- why commercials make TV better
- why you should be giving more money to charity