New York City: Columbia Prof. Rita Gunther McGrath discussion on "The End of Competitive Advantage"
Barnard Entrepreneurs' Network has invite AFLSE members to Columbia U Professor Rita Gunther McGrath book discusssion, "The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business"
AFLSE members have been invited to join Barnard Entrepreneurs' Network for an evening with Rita Gunther McGrath, Professor at Columbia Business School and author of the recently published book The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business, as she discusses how businesses can compete effectively in the transient advantage economy.
Date: Wednesday, July 17, 2013
Location: Barnard College, 3009 Broadway (between 116th and 120th Streets); 405 Milbank Hall
Afterwards, please stay for wine, hors d'oeuvres and conversation.
RSVP to BEnet@barnard.edu
Rita Gunther McGrath, a Professor at Columbia Business School, is a globally recognized expert on strategy in uncertain and volatile environments. Her thinking is highly regarded by readers and clients who include Pearson, Coca-Cola Enterprises, General Electric, Alliance Boots, and the World Economic Forum. She is a popular instructor, a sought-after speaker, and a consultant to senior leadership teams. She was recognized as one of the top 20 management thinkers by global management award Thinkers50 in 2011. She’s also been recognized as one of the top ten business school professors to follow on Twitter. In 2009, she was inducted as a Fellow of the Strategic Management Society, an honor accorded those who have had a significant impact on the field. In 2013 she will serve as Dean of the Fellows.
Rita has co-authored three previous books: Discovery Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity (2009); MarketBusters: 40 Strategic Moves that Drive Exceptional Business Growth (2005); and The Entrepreneurial Mindset (2000), all published by Harvard Business Review Press. MarketBusters has been translated into ten languages and was named one of the best business books of 2005 by strategy+business. It was featured by Bill Gates at the 2005 Microsoft CEO Summit, whose theme, “New Pathways to Growth,” was derived from the book’s main topic.
Rita has written many Harvard Business Review articles, including the best-selling “Discovery Driven Planning” (1995), recognized now as an early articulation of today’s “lean” startup movement. She is also a highly respected researcher whose work has won awards from the most prestigious management journals.
Rita appears regularly on television and radio and is often cited in the press, having been featured in The Wall Street Journal, New York Times, Financial Times, Businessweek, Fast Company, and Inc., among others.
Rita joined the faculty of Columbia Business School in 1993. Prior to life in academia, she was an IT director, worked in the political arena, and founded two startups. A graduate of Barnard College, Rita received her Ph.D. from the Wharton School, University of Pennsylvania and has a degree from Columbia School of International and Public Affairs.